My design process began by building on the vibrant brand assets provided by the logo designer. Kirsty's logo featured a vibrant, colourful palette and playful curves, which I used as a foundation to create a cohesive and engaging site design. I selected pink as the main accent colour because of its association with women’s health, but also for its visual warmth and energy, which reflect Kirsty’s approachable nature. I paired it with teal blue to maintain a bright and contemporary look, and used yellow sparingly to highlight key information. Its low contrast made it unsuitable for large text blocks, but it worked well as an accent.
To enhance accessibility and ensure clarity, I opted for a spacious, well-structured layout, clear headings, and generous padding around text. I also underlined links to aid users with visual or cognitive differences. The soft, curved buttons and light pink drop shadows subtly echoed Kirsty’s bubbly personality and the rounded shapes of the logo. Kirsty had invested in high-quality professional photography, which I integrated throughout the site to bring personality and credibility to the design, helping users connect with her services on a personal level.
