The project successfully met its core goals: to create a visually engaging, user-friendly website that reflected Kirsty’s personality and values while clearly communicating her services.
The site launched on time and Kirsty was thrilled with how it captured the look and feel she had hoped for. The vibrant colour palette, curved elements, and professional photography all worked together to create an approachable and trustworthy first impression.
From a personal standpoint, this project gave me an opportunity to deepen my understanding of balancing branding with accessibility. One key lesson was learning to adapt bright, playful brand colours in a way that still met accessibility guidelines—such as using the yellow only as a subtle accent due to its contrast limitations. I also realised how much clear spacing and visual hierarchy impact the overall feel and usability of a content-heavy site.
In hindsight, I could have spent more time user-testing the navigation. Although it worked well overall, some users took a few seconds longer than expected to orient themselves, which highlighted the importance of testing even seemingly simple layouts across different devices and screen sizes.
Overall, this project helped me grow as a designer by sharpening my ability to weave personality and UX together, while never losing sight of clarity and usability. It reminded me that good design isn’t just about how it looks—it’s about how it works for real people, in real contexts.
Check out the website here >>
https://www.feelgoodmenopause.co.uk
