WEB DESIGN YORK

Image showing various screenshots of the website for Feel Good Menopause on different platforms - Web Design in York
FEEL GOOD MENOPAUSE

WEBSITE

RE-DESIGN

SEMRush
78% to 98%
SEOptimer On-page SEO
D to A+
Rankability Score
48 to 81
Kirsty needed a website that truly reflected her passion & Her business
In the competitive realm of personal branding, your website is your digital handshake. For Kirsty, however, her old website was more limp than engaging. It was outdated, failed to reflect her vibrant personality, and struggled with poor traffic. Yet, with the right changes, Kirsty’s website could become a powerful asset for her business. Here's how we turned things around.

Identifying the Core Challenges

When I first met Kirsty at a networking event in York, her passion was clear. However, her website was grappling with several issues. It was outdated and didn’t convey her business values or personality. More importantly, it attracted minimal organic traffic, a serious concern in today’s digital age.

Additionally, Kirsty experienced communication problems with her previous provider, making it difficult to address and resolve these issues. She wasn’t proud of her site and hesitated to refer potential clients to it. A new direction was evidently necessary.

Research & Analysis

To better understand the needs of women experiencing perimenopause and menopause, I used informal interviews and conversations with people in the target age group. This helped me build empathy and shape the tone, content, and structure of the website around real concerns and language.

Methods included:
  • Informal user interviews with women aged 35–55 to explore their awareness, symptoms, and emotional responses to menopause
  • Discussions with the client to understand her goals, experiences with clients, and common questions or misconceptions
  • Review of online social groups, like menopause Facebook communities, to get a sense of the tone, language, and recurring issues people were discussing
  • Combining my findings together to generate personas

Crafting a User-Friendly Experience

Our primary aim was to create a user-friendly website that genuinely reflected Kirsty’s brand. We began by conducting informal interviews with her target audience—women aged 35-55 experiencing menopause. This helped us grasp their needs, informing the tone, content, and structure of the new site.

1) Informal User Interviews: Speaking directly with women in the target demographic, we gained insights into their awareness, symptoms, and emotional responses to menopause. This step was crucial in ensuring the site’s content resonated with them.

2) Client Discussions: Kirsty shared her goals, client experiences, and common misconceptions about her services. These discussions helped align the website’s messaging with her business objectives and values.

3) Online Community Observations: We reviewed online social groups, like menopause Facebook communities, to understand the tone of conversations and recurring issues. This informed our approach to website content and ensured it was relevant and engaging.

Designing for Visual Appeal and Accessibility

My design process began by building on the vibrant brand assets provided by the logo designer. Kirsty's logo featured a cheerful, colourful palette and playful curves, which I used as a foundation to create a cohesive and engaging site design. I selected pink as the main accent colour because of its association with women’s health, but also for its visual warmth and energy, which reflect Kirsty’s approachable nature. I paired it with teal blue to maintain a bright and contemporary look, and used yellow sparingly to highlight key information. Its low contrast made it unsuitable for large text blocks, but it worked well as an accent.

To enhance accessibility and ensure clarity, I opted for a spacious, well-structured layout, clear headings, and generous padding around text. I also underlined links to aid users with visual or cognitive differences. The soft, curved buttons and light pink drop shadows subtly echoed Kirsty’s bubbly personality and the rounded shapes of the logo. Kirsty had invested in high-quality professional photography, which I integrated throughout the site to bring personality and credibility to the design, helping users connect with her services on a personal level.

Transformative Outcomes for Kirsty

The project achieved its core goals by launching a visually appealing, user-friendly site that reflected Kirsty’s personality and clearly communicated her services. The new website captured the vibrant look and feel Kirsty hoped for, turning her hesitation into pride.

- Increased Engagement: The site’s new design attracted more organic traffic, thanks to its engaging visuals and relevant content.

- Enhanced Brand Representation: Kirsty's website now acts as a true reflection of her brand, aligning with her values and business goals.

- Personal Growth: For me, this project was an opportunity to deepen my understanding of balancing branding with accessibility. I learned valuable lessons about adapting design elements and the critical role of user testing.

Ultimately, Kirsty’s revamped website wasn’t just a digital makeover. It was a transformation that aligned her online presence with her brand’s essence, fostering stronger connections with her audience and boosting her business’s growth.
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