Running a small business is rewarding, but it can also feel overwhelming. Between managing customers, finances, and day-to-day operations, your website often slips down the priority list. Yet your site is usually the first impression people have of your business — whether you run a shop in York city centre, a singing group in York, or provide professional services. The good news? You don’t need endless hours or a big budget to make your website work harder. Tools like ChatGPT — a form of artificial intelligence (AI) — can help you create better content, improve your search visibility, and engage more customers, all in a fraction of the time it would normally take. In this post, we’ll look at simple, actionable ways you can use ChatGPT to strengthen your website, without needing to be a tech expert.